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Privacy Policy – VitaFeet UK

Last updated: 22/10/2025

At VitaFeet UK, your privacy is our priority. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website or make a purchase.

By using our website, you agree to the terms described below, in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.


1. Information We Collect

We collect the following types of personal data:

  • Personal details: name, email address, phone number, billing and shipping address.

  • Payment information: processed securely by third parties such as Stripe and Shopify Payments — we never store your full payment details.

  • Device information: including IP address, browser type, and cookies to improve website functionality and performance.

  • Order information: products purchased, order value, and delivery details.


2. How We Use Your Information

We use your personal data to:

  • Process and deliver your orders;

  • Communicate with you about your order status;

  • Provide customer support;

  • Improve our website, services, and marketing;

  • Comply with legal obligations (such as tax and fraud prevention laws).

We will only use your data for legitimate purposes and never sell it to third parties.


3. Sharing Your Information

Your information may be shared with trusted third-party providers, such as:

  • Shopify (our e-commerce platform);

  • Stripe (payment processor);

  • Royal Mail and delivery partners (for order fulfilment).

Each partner processes data in compliance with UK GDPR and uses it only for the purpose of providing their service.


4. Cookies

We use cookies to improve your browsing experience and analyse site traffic.
You can manage or disable cookies in your browser settings. Please note that disabling cookies may affect website functionality.


5. Data Retention

We retain your personal data only as long as necessary to fulfil the purposes outlined in this policy — typically up to 6 years for tax and legal compliance.


6. Your Rights

Under the UK GDPR, you have the right to:

  • Access, correct, or delete your personal data;

  • Restrict or object to processing;

  • Request data portability;

  • Withdraw consent at any time.

To exercise your rights, please contact us at support@vitafeetuk.com.


7. Data Security

We use SSL encryption and secure payment gateways (Shopify Payments, Stripe) to protect your personal information.
Your data is stored on secure servers with limited access.


8. Third-Party Links

Our website may contain links to other sites. We are not responsible for the privacy practices or content of third-party websites.


9. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements.
All updates will be published on this page with the revised date above.


10. Contact Us

If you have questions or concerns about this Privacy Policy or how we handle your data, please contact us at:
📧 support@vitafeetuk.com